How to use advertising to build strong brands /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c1999.
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| Subjects: | |
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| Physical Description: | 394 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0761912428 (cloth : acidfree paper) 0761912436 (pbk. : acid-free paper) |