How to use advertising to build strong brands /

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ētahi atu kaituhi: Jones, John Philip
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: Thousand Oaks, Calif. : Sage Publications, c1999.
Ngā marau:
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Whakaahuatanga
Whakaahuatanga ōkiko:394 p. : ill. ; 24 cm.
Rārangi puna kōrero:Includes bibliographical references and index.
ISBN:0761912428 (cloth : acidfree paper)
0761912436 (pbk. : acid-free paper)