Digital Gaming and the Advertising Landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Baltimore, Maryland :
Project Muse,
2020
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| Series: | Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE. |
| Subjects: | |
| Online Access: | Full text available: |
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