Digital Gaming and the Advertising Landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Autor principal: | |
|---|---|
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Baltimore, Maryland :
Project Muse,
2020
|
| Colecção: | Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE. |
| Assuntos: | |
| Acesso em linha: | Full text available: |
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Digital Gaming and the Advertising Landscape /
Publicado em 2020
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Recurso Electrónico
livro electrónico
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Digital gaming and the advertising landscape /
Publicado em [2019]
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Recurso Electrónico
livro electrónico
Search Result 3
Digital gaming and the advertising landscape /
Publicado em [2019]
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Recurso Electrónico
livro electrónico