Digital Gaming and the Advertising Landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Bibliographic Details
Main Author: Hera, Teresa de la (Author)
Format: Electronic eBook
Language:English
Published: Baltimore, Maryland : Project Muse, 2020
Series:Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE.
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Digital Gaming and the Advertising Landscape / by Hera, Teresa de la

Published 2020
Full text available:
Electronic eBook