Digital Gaming and the Advertising Landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
שמור ב:
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| פורמט: | אלקטרוני ספר אלקטרוני |
| שפה: | אנגלית |
| יצא לאור: |
Baltimore, Maryland :
Project Muse,
2020
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| סדרה: | Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE. |
| נושאים: | |
| גישה מקוונת: | Full text available: |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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פריטים דומים: Digital Gaming and the Advertising Landscape /
- Innovation and marketing in the video game industry avoiding the performance trap /
- Digital play the interaction of technology, culture, and marketing /
- Innovation and strategy of online games
- Digital gaming and the advertising landscape /
- Team leadership in the game industry
- Porn & pong how Grand Theft Auto, Tomb Raider and other sexy games changed our culture /