Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /

Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /

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"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...

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Bibliographic Details
Main Author: Christiansen, Paul Victor (Author)
Format: Electronic eBook
Language:English
Published: Amsterdam : Amsterdam University Press, [2018]
Series:Book collections on Project MUSE.
Subjects:
Music in advertising.
Music > Political aspects.
SOCIAL SCIENCE > General.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
Society & culture: general.
Musique dans la publicite > États-Unis > 21e siecle.
Musique dans la publicite > États-Unis > 20e siecle.
Musique > Aspect politique > États-Unis > Histoire > 21e siecle.
Musique > Aspect politique > États-Unis > Histoire > 20e siecle.
Music in advertising > United States > 21st century.
Music in advertising > United States > 20th century.
Music > Political aspects > United States > History > 21st century.
Music > Political aspects > United States > History > 20th century.
United States.
History.
Electronic books.
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Table of Contents:
  • Frontmatter
  • Table Of Contents
  • Acknowledgments
  • Introduction
  • 1. The Age Of Innocence: 1952
  • 2. Still Liking Ike: 1956
  • 3. The New Frontier: 1960
  • 4. Daisies For Peace: 1964
  • 5. This Time Vote Like Your Whole World Depended On It: 1968
  • 6. Nixon Now! 1972
  • 7. A Leader, For A Change: 1976
  • 8. The Ayatollah Casts A Vote: 1980
  • 9. Morning In America: 1984
  • 10. Horton Hears A "Who?": 1988
  • 11. It'S The Economy, Stupid! 1992
  • 12. At Millennium'S End: 1996
  • 13. Bush V. Gore: 2000
  • 14. Mourning In America: 2004
  • 15. Whatever It Takes: 2004, Continued
  • 16. Yes, We Can: 2008
  • 17. The 47% Solution: 2012
  • 18. #Demexit: 2016
  • Conclusion
  • Appendix 1. Interview With Jim Cole
  • Appendix 2. Interview With Matthew Nicholl
  • Glossary Of Selected Musical Terms
  • Bibliography
  • Index

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