Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /

"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaig...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Christiansen, Paul Victor (Author)
פורמט: אלקטרוני ספר אלקטרוני
שפה:אנגלית
יצא לאור: Amsterdam : Amsterdam University Press, [2018]
סדרה:Book collections on Project MUSE.
נושאים:
גישה מקוונת:Full text available:
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תיאור
סיכום:"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description
תיאור פיזי:1 online resource (216 pages): illustrations, music
ISBN:9789048531677
גישה:Open Access