Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaig...
Збережено в:
| Автор: | |
|---|---|
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Amsterdam :
Amsterdam University Press,
[2018]
|
| Серія: | Book collections on Project MUSE.
|
| Предмети: | |
| Онлайн доступ: | Full text available: |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
| Резюме: | "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description |
|---|---|
| Фізичний опис: | 1 online resource (216 pages): illustrations, music |
| ISBN: | 9789048531677 |
| Доступ: | Open Access |