Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaig...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Amsterdam :
Amsterdam University Press,
[2018]
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| Σειρά: | Book collections on Project MUSE.
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| Θέματα: | |
| Διαθέσιμο Online: | Full text available: |
| Ετικέτες: |
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| Περίληψη: | "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description |
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| Φυσική περιγραφή: | 1 online resource (216 pages): illustrations, music |
| ISBN: | 9789048531677 |
| Πρόσβαση: | Open Access |