Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaig...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Amsterdam :
Amsterdam University Press,
[2018]
|
| Loạt: | Book collections on Project MUSE.
|
| Những chủ đề: | |
| Truy cập trực tuyến: | Full text available: |
| Các nhãn: |
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Tóm tắt: | "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description |
|---|---|
| Mô tả vật lý: | 1 online resource (216 pages): illustrations, music |
| số ISBN: | 9789048531677 |
| Truy cập: | Open Access |