Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /

"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaig...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Christiansen, Paul Victor (Tác giả)
Định dạng: Điện tử eBook
Ngôn ngữ:Tiếng Anh
Được phát hành: Amsterdam : Amsterdam University Press, [2018]
Loạt:Book collections on Project MUSE.
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Miêu tả
Tóm tắt:"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description
Mô tả vật lý:1 online resource (216 pages): illustrations, music
số ISBN:9789048531677
Truy cập:Open Access