Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaig...
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| 主要作者: | |
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| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Amsterdam :
Amsterdam University Press,
[2018]
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| 叢編: | Book collections on Project MUSE.
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| 主題: | |
| 在線閱讀: | Full text available: |
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