Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaig...
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| Glavni autor: | |
|---|---|
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Amsterdam :
Amsterdam University Press,
[2018]
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| Serija: | Book collections on Project MUSE.
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| Teme: | |
| Online pristup: | Full text available: |
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Slični predmeti: Orchestrating Public Opinion :
- Empire of Direct Mail : How Conservative Marketing Persuaded Voters and Transformed the Grassroots /
- Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 /
- Advertising Progress : American Business and the Rise of Consumer Marketing /
- Composing the Party Line : Music and Politics in Early Cold War Poland and East Germany /
- The Impact of the Presidency of Donald Trump on American Jewry and Israel /
- The Race of Sound : Listening, Timbre, and Vocality in African American Music /