Advertising: mass communication in marketing /

Advertising: mass communication in marketing /

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Bibliographic Details
Main Author: Kirkpatrick, C. A.
Other Authors: Kirkpatrick, Charles Atkinson (joint author.)
Format: Book
Language:English
Published: Boston : Houghton Mifflin, c1959.
Edition:2nd ed.
Subjects:
Advertising.
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Description
Item Description:Previous editions by C. A. Kirkpatrick.
Physical Description:514 p. : illus. (part col.), facsims. (part col.),
Bibliography:Includes bibliographical references.

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