Advertising: mass communication in marketing /

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Bibliographic Details
Main Author:	Kirkpatrick, C. A.
Other Authors:	Kirkpatrick, Charles Atkinson (joint author.)
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin, c1959.
Edition:	2nd ed.
Subjects:	Advertising.
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Nairobi Campus: Store

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