Kirkpatrick, C. A., & Kirkpatrick, C. A. (1959). Advertising: Mass communication in marketing (2nd ed.). Houghton Mifflin.
Citación estilo ChicagoKirkpatrick, C. A., and Charles Atkinson Kirkpatrick. Advertising: Mass Communication in Marketing. 2nd ed. Boston: Houghton Mifflin, 1959.
Cita MLAKirkpatrick, C. A., and Charles Atkinson Kirkpatrick. Advertising: Mass Communication in Marketing. 2nd ed. Houghton Mifflin, 1959.
Warning: These citations may not always be 100% accurate.