Kirkpatrick, C. A., & Kirkpatrick, C. A. (1959). Advertising: Mass communication in marketing (2nd ed.). Houghton Mifflin.
Chicago Style (17. basım) AtıfKirkpatrick, C. A., ve Charles Atkinson Kirkpatrick. Advertising: Mass Communication in Marketing. 2nd ed. Boston: Houghton Mifflin, 1959.
MLA (9th ed.) AtıfKirkpatrick, C. A., ve Charles Atkinson Kirkpatrick. Advertising: Mass Communication in Marketing. 2nd ed. Houghton Mifflin, 1959.
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