Effect of digital marketing strategies on business growth in the manufacturing sector in Kenya a case of selected fast moveing consume goods companies in Nairobi county

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Bibliographic Details
Main Author: Mikassi, Lysse
Format: Book
Language:English
Published: Nairobi Daystar University 2022
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Description
Item Description:A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing and Strategic Management.
Physical Description:xiv, 132 p ill