Effect of digital marketing strategies on organizational performance of multinational companies in Kenya a case of selected multinational pharmaceuticals
Saved in:
| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Nairobi
Daystar University
2022
|
| Fag: | |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 003 | KE-NaDUL | ||
| 005 | 20240125151327.0 | ||
| 008 | 240125b |||||||| |||| 00| 0 eng d | ||
| 040 | |a DUL |c DUL |d EOtanga | ||
| 050 | |a HF5415.1265.K4M86 2022 | ||
| 100 | |a Mwondi, Mercy Lodenyi |9 139157 | ||
| 245 | |a Effect of digital marketing strategies on organizational performance of multinational companies in Kenya |b a case of selected multinational pharmaceuticals |c by Mercy Lodenyi Mwondi | ||
| 260 | |a Nairobi |b Daystar University |c 2022 | ||
| 300 | |a xi, 127 p |b ill | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Business Administration in Strategic management and Marketing. | ||
| 650 | |a Internet marketing | ||
| 942 | |2 lcc |c THES |h HF5415.1265 |i .K4M86 |k THES |m 2022 |6 HF54151265 K4 M86 | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF54151265 K4 M86 02022 |7 0 |8 AFR |9 141590 |a DUA |b DUA |c AFR |d 2024-01-25 |e Daystar University |g 2500.00 |l 0 |o HF5415.1265.K4M86 2022 |p BK0111491 |r 2024-01-25 15:14:08 |w 2024-01-25 |x 111491 |y THES | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF54151265 K4 M86 02022 |7 0 |8 AFR |9 141591 |a DUN |b DUN |c AFR |d 2024-01-25 |e Daystar University |g 2500.00 |l 0 |o HF5415.1265.K4M86 2022 |p BK0111492 |r 2024-01-25 15:14:08 |w 2024-01-25 |x 111492 |y THES | ||
| 999 | |c 224718 |d 224717 | ||