Effect of digital marketing strategies on organizational performance of multinational companies in Kenya a case of selected multinational pharmaceuticals

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Bibliographic Details
Main Author:	Mwondi, Mercy Lodenyi
Format:	Book
Language:	English
Published:	Nairobi Daystar University 2022
Subjects:	Internet marketing
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245		\|a Effect of digital marketing strategies on organizational performance of multinational companies in Kenya \|b a case of selected multinational pharmaceuticals \|c by Mercy Lodenyi Mwondi
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500		\|a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Business Administration in Strategic management and Marketing.
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