Effect of digital marketing strategies on organizational performance of multinational companies in Kenya a case of selected multinational pharmaceuticals
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nairobi
Daystar University
2022
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| 100 | |a Mwondi, Mercy Lodenyi |9 139157 | ||
| 245 | |a Effect of digital marketing strategies on organizational performance of multinational companies in Kenya |b a case of selected multinational pharmaceuticals |c by Mercy Lodenyi Mwondi | ||
| 260 | |a Nairobi |b Daystar University |c 2022 | ||
| 300 | |a xi, 127 p |b ill | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Business Administration in Strategic management and Marketing. | ||
| 650 | |a Internet marketing | ||
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