Effect of digital marketing strategies on organizational performance of multinational companies in Kenya a case of selected multinational pharmaceuticals
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Nairobi
Daystar University
2022
|
| Materias: | |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 003 | KE-NaDUL | ||
| 005 | 20240125151327.0 | ||
| 008 | 240125b |||||||| |||| 00| 0 eng d | ||
| 040 | |a DUL |c DUL |d EOtanga | ||
| 050 | |a HF5415.1265.K4M86 2022 | ||
| 100 | |a Mwondi, Mercy Lodenyi |9 139157 | ||
| 245 | |a Effect of digital marketing strategies on organizational performance of multinational companies in Kenya |b a case of selected multinational pharmaceuticals |c by Mercy Lodenyi Mwondi | ||
| 260 | |a Nairobi |b Daystar University |c 2022 | ||
| 300 | |a xi, 127 p |b ill | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Business Administration in Strategic management and Marketing. | ||
| 650 | |a Internet marketing | ||
| 942 | |2 lcc |c THES |h HF5415.1265 |i .K4M86 |k THES |m 2022 |6 HF54151265 K4 M86 | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF54151265 K4 M86 02022 |7 0 |8 AFR |9 141590 |a DUA |b DUA |c AFR |d 2024-01-25 |e Daystar University |g 2500.00 |l 0 |o HF5415.1265.K4M86 2022 |p BK0111491 |r 2024-01-25 15:14:08 |w 2024-01-25 |x 111491 |y THES | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF54151265 K4 M86 02022 |7 0 |8 AFR |9 141591 |a DUN |b DUN |c AFR |d 2024-01-25 |e Daystar University |g 2500.00 |l 0 |o HF5415.1265.K4M86 2022 |p BK0111492 |r 2024-01-25 15:14:08 |w 2024-01-25 |x 111492 |y THES | ||
| 999 | |c 224718 |d 224717 | ||