Effect of digital marketing strategies on organizational performance of multinational companies in Kenya a case of selected multinational pharmaceuticals
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2022
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| Subjects: | |
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| Item Description: | A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Business Administration in Strategic management and Marketing. |
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| Physical Description: | xi, 127 p ill |