Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes a case of Barclays bank of Kenya (BBK)
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Format: | Book |
Language: | English |
Published: |
Nairobi
Daystar University
2020
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245 | |a Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes |b a case of Barclays bank of Kenya (BBK) |c by Jedidah Karimi Kiura | ||
260 | |a Nairobi |b Daystar University |c 2020 | ||
300 | |a xi,143 p |b ill | ||
500 | |a A thesis presented to the School of communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirement of degree of Master of Arts in communication | ||
650 | |a Corporate image |9 1334 | ||
650 | |a Corporation |x Public relations |9 9759 | ||
650 | |a Advertising |9 9760 | ||
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