Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes a case of Barclays bank of Kenya (BBK)
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Nairobi
Daystar University
2020
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| Assuntos: | |
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| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HD00592 K58 02020 |7 0 |8 AFR |9 129431 |a DUN |b DUN |c AFR |d 2021-12-07 |e Daystar University |g 2500.00 |l 0 |o HD59.2.K58 2020 |p BK108760 |r 2021-12-07 00:00:00 |w 2021-12-07 |x 108760 |y THES | ||
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| 100 | |a Kiura, Jedidah Karimi |9 9699 | ||
| 245 | |a Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes |b a case of Barclays bank of Kenya (BBK) |c by Jedidah Karimi Kiura | ||
| 260 | |a Nairobi |b Daystar University |c 2020 | ||
| 300 | |a xi,143 p |b ill | ||
| 500 | |a A thesis presented to the School of communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirement of degree of Master of Arts in communication | ||
| 650 | |a Corporate image |9 1334 | ||
| 650 | |a Corporation |x Public relations |9 9759 | ||
| 650 | |a Advertising |9 9760 | ||
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