Communicating corporate image through strategic sponsorship in the banking sector publics, attitudes and outcomes : a case of Barclays Bank of Kenya (BBK)

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Bibliographic Details
Main Author: Kiura, Jedidah Karimi
Format: Book
Language:English
Published: Nairobi Daystar University 2020
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Nairobi Campus: Africana & Special Collection

Holdings details from Nairobi Campus: Africana & Special Collection
Call Number: HD59.35.K58 2020
Barcode BK108674 Available Place a Hold