Communicating corporate image through strategic sponsorship in the banking sector publics, attitudes and outcomes : a case of Barclays Bank of Kenya (BBK)
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| Format: | Book |
| Language: | English |
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Nairobi
Daystar University
2020
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| Item Description: | A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Arts in Communication |
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| Physical Description: | xi, 143 p ill |