Communicating corporate image through strategic sponsorship in the banking sector publics, attitudes and outcomes : a case of Barclays Bank of Kenya (BBK)

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書目詳細資料
主要作者: Kiura, Jedidah Karimi
格式: 圖書
語言:英语
出版: Nairobi Daystar University 2020
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實物特徵
Item Description:A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Arts in Communication
實物描述:xi, 143 p ill