Communicating corporate image through strategic sponsorship in the banking sector publics, attitudes and outcomes : a case of Barclays Bank of Kenya (BBK)
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Nairobi
Daystar University
2020
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| Pynciau: | |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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MARC
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| 245 | |a Communicating corporate image through strategic sponsorship in the banking sector |b publics, attitudes and outcomes : a case of Barclays Bank of Kenya (BBK) | ||
| 260 | |a Nairobi |b Daystar University |c 2020 | ||
| 300 | |a xi, 143 p |b ill | ||
| 500 | |a A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Arts in Communication | ||
| 650 | |a Corporate sponsorship |9 9700 | ||
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