Communicating corporate image through strategic sponsorship in the banking sector publics, attitudes and outcomes : a case of Barclays Bank of Kenya (BBK)

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Bibliographic Details
Main Author:	Kiura, Jedidah Karimi
Format:	Book
Language:	English
Published:	Nairobi Daystar University 2020
Subjects:	Corporate sponsorship
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245		\|a Communicating corporate image through strategic sponsorship in the banking sector \|b publics, attitudes and outcomes : a case of Barclays Bank of Kenya (BBK)
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500		\|a A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Arts in Communication
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