Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes a case of Barclays bank of Kenya (BBK)

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Detalles Bibliográficos
Autor principal: Kiura, Jedidah Karimi
Formato: Libro
Lenguaje:inglés
Publicado: Nairobi Daystar University 2020
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Descripción
Notas:A thesis presented to the School of communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirement of degree of Master of Arts in communication
Descripción Física:xi,143 p ill