The role of internal branding in improving customer service delivery : a case study of Kenya Power /

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Bibliographic Details
Main Author:	Mbau, Miriam Wanjiku
Format:	Book
Language:	English
Published:	Nairobi : Daystar University, 2020.
Subjects:	Branding (Marketing) Consumer preferences Customer relations
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100		\|a Mbau, Miriam Wanjiku \|9 9703
245		\|a The role of internal branding in improving customer service delivery : \|b a case study of Kenya Power / \|c Miriam Wanjiku Mbau
260		\|a Nairobi : \|b Daystar University, \|c 2020.
300		\|a xii, 119 p \|b ill
500		\|a A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Arts in Communication
650		\|a Branding (Marketing) \|9 3561
650		\|a Consumer preferences \|9 9704
650		\|a Customer relations \|9 9705
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