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Integrated advertising, promotion, and marketing communications /

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Bibliographic Details
Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
Format: Book
Language:English
Published: New York, NY, : Pearson, 2018
Edition:Eighth edition.
Subjects:
Communication in marketing.
Advertising.
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Description
Physical Description:508 p. color illustrations ; 27 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780134484136 (pbk. : alk. paper)
9781292222691

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