APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (Eighth edition.). Pearson.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. New York, NY,: Pearson, 2018.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. Pearson, 2018.

Warning: These citations may not always be 100% accurate.