Citace podle APA (7th ed.)
Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (Eighth edition.). Pearson.
Citace podle Chicago (17th ed.)
Clow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. New York, NY,: Pearson, 2018.
Citace podle MLA (9th ed.)
Clow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. Pearson, 2018.
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