Citação norma APA
Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (Eighth edition.). Pearson.
Citação norma Chicago
Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. New York, NY,: Pearson, 2018.
Citação norma MLA
Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. Pearson, 2018.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.