An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited /

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Bibliografske podrobnosti
Glavni avtor:	Mathenge, Susan Nyakiere
Format:	Knjiga
Jezik:	angleščina
Izdano:	Nairobi Daystar University 2012
Teme:	Branding (Marketing) Brand name products > Management Broadcasting > Management
Oznake:	Označite Brez oznak, prvi označite!

An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited / od Mathenge, Susan Nyakiere

Izdano 2012

Knjiga