APA citiranje
Mathenge, S. N. (2012). An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: A case study of Nation Media Group Limited. Daystar University.
Chicago Style (17th ed.) Citation
Mathenge, Susan Nyakiere. An Assessment of the Role of Brand Management Strategies in Customer Retention in the Media Industry in Kenya: A Case Study of Nation Media Group Limited. Nairobi: Daystar University, 2012.
MLA citiranje
Mathenge, Susan Nyakiere. An Assessment of the Role of Brand Management Strategies in Customer Retention in the Media Industry in Kenya: A Case Study of Nation Media Group Limited. Daystar University, 2012.
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