Mathenge, S. N. (2012). An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: A case study of Nation Media Group Limited. Daystar University.
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Chicago Style (17th ed.) Zitazioa
Mathenge, Susan Nyakiere. An Assessment of the Role of Brand Management Strategies in Customer Retention in the Media Industry in Kenya: A Case Study of Nation Media Group Limited. Nairobi: Daystar University, 2012.
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MLA (9th ed.) Zitazioa
Mathenge, Susan Nyakiere. An Assessment of the Role of Brand Management Strategies in Customer Retention in the Media Industry in Kenya: A Case Study of Nation Media Group Limited. Daystar University, 2012.
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