An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2012
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| Subjects: | |
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MARC
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| 003 | KE-NaDUL | ||
| 005 | 20190430161704.0 | ||
| 008 | 190430b xxu||||| |||| 00| 0 eng d | ||
| 999 | |c 200179 |d 200179 | ||
| 040 | |a DUL |c DUL |d jkimani | ||
| 100 | |a Mathenge, Susan Nyakiere |9 6316 | ||
| 245 | |a An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: |b a case study of Nation Media Group Limited / |c Susan Nyakiere Mathenge / | ||
| 260 | |a Nairobi |b Daystar University |c 2012 | ||
| 300 | |a xi, 102 p. |b ill. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | |a Branding (Marketing) |9 3561 | ||
| 650 | |a Brand name products--Management |9 6317 | ||
| 650 | |a Broadcasting--Management |9 6318 | ||
| 942 | |2 lcc |c THES |h HE8689.4 |i .M38 |k THES |m 2012 |6 HE86894 M38 | ||