An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited /

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Bibliographic Details
Main Author:	Mathenge, Susan Nyakiere
Format:	Book
Language:	English
Published:	Nairobi Daystar University 2012
Subjects:	Branding (Marketing) Brand name products > Management Broadcasting > Management
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040		\|a DUL \|c DUL \|d jkimani
100		\|a Mathenge, Susan Nyakiere \|9 6316
245		\|a An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: \|b a case study of Nation Media Group Limited / \|c Susan Nyakiere Mathenge /
260		\|a Nairobi \|b Daystar University \|c 2012
300		\|a xi, 102 p. \|b ill.
504		\|a Includes bibliographical references
650		\|a Branding (Marketing) \|9 3561
650		\|a Brand name products--Management \|9 6317
650		\|a Broadcasting--Management \|9 6318
942		\|2 lcc \|c THES \|h HE8689.4 \|i .M38 \|k THES \|m 2012 \|6 HE86894 M38