Contemporary advertising and integrated marketing communications /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill/Irwin,
2013.
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| Edition: | 14th ed. |
| Subjects: | |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | xxxix, 722 p. ill. |
| ISBN: | 9780078028953 (alk. paper) 0078028957 (alk. paper) |