Contemporary advertising and integrated marketing communications /

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Bibliographic Details
Main Author: Arens, William F.
Other Authors: Weigold, Michael F., 1958-, Arens, Christian
Format: Book
Language:English
Published: New York, NY : McGraw-Hill/Irwin, 2013.
Edition:14th ed.
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Athi-River Campus: Open Shelves (Oversize Books Section)

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Call Number: HF5821.A74 2013
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Nairobi Campus: Open Shelves (Oversize Books Section)

Holdings details from Nairobi Campus: Open Shelves (Oversize Books Section)
Call Number: HF5821.A74 2013
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