Arens, W. F., Weigold, M. F., & Arens, C. (2013). Contemporary advertising and integrated marketing communications (14th ed.). McGraw-Hill/Irwin.
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Chicago Style (17th ed.) Zitazioa
Arens, William F., Michael F. Weigold, eta Christian Arens. Contemporary Advertising and Integrated Marketing Communications. 14th ed. New York, NY: McGraw-Hill/Irwin, 2013.
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MLA (9th ed.) Zitazioa
Arens, William F., et al. Contemporary Advertising and Integrated Marketing Communications. 14th ed. McGraw-Hill/Irwin, 2013.
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