Cita APA (7th ed.)
Arens, W. F., Weigold, M. F., & Arens, C. (2013). Contemporary advertising and integrated marketing communications (14th ed.). McGraw-Hill/Irwin.
Cita Chicago (17th ed.)
Arens, William F., Michael F. Weigold, i Christian Arens. Contemporary Advertising and Integrated Marketing Communications. 14th ed. New York, NY: McGraw-Hill/Irwin, 2013.
Cita MLA (9th ed.)
Arens, William F., et al. Contemporary Advertising and Integrated Marketing Communications. 14th ed. McGraw-Hill/Irwin, 2013.
Atenció: Aquestes cites poden no estar 100% correctes.