Style de citation APA (7e éd.)
Arens, W. F., Weigold, M. F., & Arens, C. (2013). Contemporary advertising and integrated marketing communications (14th ed.). McGraw-Hill/Irwin.
Style de citation Chicago (17e éd.)
Arens, William F., Michael F. Weigold, et Christian Arens. Contemporary Advertising and Integrated Marketing Communications. 14th ed. New York, NY: McGraw-Hill/Irwin, 2013.
Style de citation MLA (9e éd.)
Arens, William F., et al. Contemporary Advertising and Integrated Marketing Communications. 14th ed. McGraw-Hill/Irwin, 2013.
Attention : ces citations peuvent ne pas être correctes à 100%.