Advertising management /
Saved in:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | , |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New Jersey :
Prentice Hall,
c1996.
|
| Udgivelse: | 5th ed. |
| Tags: |
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MARC
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| 003 | Daystar | ||
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| 100 | 1 | |a Batra, Rajeev. | |
| 245 | 1 | 0 | |a Advertising management / |c by Rajeev Batra, John G. Myers [and] David A. Aaker. |
| 250 | |a 5th ed. | ||
| 260 | |a New Jersey : |b Prentice Hall, |c c1996. | ||
| 300 | |a xiii, 754p. : |b ill. | ||
| 504 | |a Includes index. | ||
| 700 | 1 | |a Aaker, David A., join author. | |
| 700 | 1 | |a Myers, John G., join author. | |
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