Advertising management /
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
New Jersey :
Prentice Hall,
c1996.
|
Edition: | 5th ed. |
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MARC
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245 | 1 | 0 | |a Advertising management / |c by Rajeev Batra, John G. Myers [and] David A. Aaker. |
250 | |a 5th ed. | ||
260 | |a New Jersey : |b Prentice Hall, |c c1996. | ||
300 | |a xiii, 754p. : |b ill. | ||
504 | |a Includes index. | ||
700 | 1 | |a Aaker, David A., join author. | |
700 | 1 | |a Myers, John G., join author. | |
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