APA (7th ed.) Citation
Batra, R., Aaker, D. A., & Myers, J. G. (1996). Advertising management (5th ed.). Prentice Hall.
Chicago Style (17th ed.) Citation
Batra, Rajeev, David A. Aaker, and John G. Myers. Advertising Management. 5th ed. New Jersey: Prentice Hall, 1996.
MLA (9th ed.) Citation
Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.