Advertising management /
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
New Jersey :
Prentice Hall,
c1996.
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Edition: | 5th ed. |
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Physical Description: | xiii, 754p. : ill. |
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Bibliography: | Includes index. |
ISBN: | 0133057151 |