The role of celebrity endorsement on consumer brand preference : a case of Daystar university students on Nairobi, Kenya /

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Bibliographic Details
Main Author:	Mungai, Rebecah
Format:	Book
Language:	English
Published:	Nairobi: Daystar University, 2015
Subjects:	Consumer behaviour Brand choice > Psychological aspects
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The role of celebrity endorsement on consumer brand preference : a case of Daystar university students on Nairobi, Kenya / by Mungai, Rebecah

Published 2015

Book