APA (7th ed.) Citation

Mungai, R. (2015). The role of celebrity endorsement on consumer brand preference: A case of Daystar university students on Nairobi, Kenya. Daystar University.

Chicago Style (17th ed.) Citation

Mungai, Rebecah. The Role of Celebrity Endorsement on Consumer Brand Preference: A Case of Daystar University Students on Nairobi, Kenya. Nairobi: Daystar University, 2015.

MLA (9th ed.) Citation

Mungai, Rebecah. The Role of Celebrity Endorsement on Consumer Brand Preference: A Case of Daystar University Students on Nairobi, Kenya. Daystar University, 2015.