The role of celebrity endorsement on consumer brand preference : a case of Daystar university students on Nairobi, Kenya /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi:
Daystar University,
2015
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| Subjects: | |
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| Item Description: | A thesis submitted to the School of Business and Economics of Daystar University in partial fulfilment of the requirements for the degree of Master of Business Administration in Marketing. |
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| Physical Description: | xiii, 66 p. |
| Bibliography: | Includes bibliographical references and index. |