Effect of internal brand management on organizational performance : a case of Family bank limited /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi, Kenya :
Daystar University,
2017
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| Subjects: | |
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| 003 | Daystar | ||
| 005 | 20181009144259.0 | ||
| 008 | 130930s xx 000 0 eng d | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 THE S HD00058.00007.K00004K00038 02017 |7 0 |8 AFR |9 126045 |a DUN |b DUN |c AFR |d 2018-10-09 |e Daystar University |g 2500.00 |l 0 |o THES HD58.7.K4K38 2017 |p BK0106645 |r 2018-10-09 00:00:00 |w 2018-10-09 |x 106645 |y THES | ||
| 999 | |c 199504 |d 199504 | ||
| 040 | |a Daystar |d Gkiarie |c DUL | ||
| 100 | 1 | |a Kattambo, Nzisa |9 3560 | |
| 245 | 1 | 4 | |a Effect of internal brand management on organizational performance : |b a case of Family bank limited / |c by Nzisa Kattambo |
| 260 | |a Nairobi, Kenya : |b Daystar University, |c 2017 | ||
| 300 | |a xii, 98 p. | ||
| 500 | |a A thesis presented to the School of business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | 0 | |a Branding (Marketing) |9 3561 | |
| 650 | 0 | |a Corporate culture |x Management |9 3562 | |
| 650 | 0 | |a Organizational behaviour |x Management |9 3563 | |
| 908 | |a 130930 | ||
| 942 | |c THES |2 lcc |h HD58.7 |i .K4K38 |k THES |m 2017 |6 HD00587 K4 K38 | ||