Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry /

Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry /

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This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their ideas t...

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Bibliographic Details
Main Authors: Enz, Cathy A., 1956- (Author), Kimes, Sheryl E. (Author), Siguaw, Judy A. (Author), Verma, Rohit (Author), Walsh, Kate (Author)
Other Authors: Withiam, Glenn (Editor)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:First edition.
Series:Service systems and innovations in business and society collection.
Subjects:
Hospitality industry > Management.
Tourism > Management.
Technological innovations.
customer service
food-service concepts
hospitality innovation
human resources
innovation
innovation strategy
international hotel operation
lodging concepts
technology innovation
Online Access:An electronic book accessible through the World Wide Web; click to view
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An electronic book accessible through the World Wide Web; click to view

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