Marketing communications : a European perspective /
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Harlow, England :
Prentice Hall,
c2004.
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Edition: | 2nd ed. |
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Physical Description: | xv, 578 p. : ill. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0237685007 |