Strategic management : an executive perspective /

The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and ef...

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Bibliographic Details
Main Authors:	De Kluyver, Cornelis A. (Author), Pearce, John A. (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:	First edition.
Series:	Strategic management collection.
Subjects:	Strategic planning. Strategy formulation corporate strategy business unit strategy competitive advantage business model innovation value creation value proposition markets segmentation positioning value disciplines market participation supply chain infrastructure global management model global industry global branding outsourcing offshoring board of directors
Online Access:	An electronic book accessible through the World Wide Web; click to view
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Strategic management : an executive perspective / by De Kluyver, Cornelis A., Pearce, John A.

Published 2015

An electronic book accessible through the World Wide Web; click to view

Electronic eBook

Strategic management : an executive perspective /

Strategic management : an executive perspective / by De Kluyver, Cornelis A., Pearce, John A.

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