Strategic management : an executive perspective /

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Detalhes bibliográficos
Main Authors:	De Kluyver, Cornelis A. (Author), Pearce, John A. (Author)
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edição:	First edition.
Colecção:	Strategic management collection.
Assuntos:	Strategic planning. Strategy formulation corporate strategy business unit strategy competitive advantage business model innovation value creation value proposition markets segmentation positioning value disciplines market participation supply chain infrastructure global management model global industry global branding outsourcing offshoring board of directors
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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