Strategic management : an executive perspective /

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Bibliografski detalji
Glavni autori: De Kluyver, Cornelis A. (Autor), Pearce, John A. (Autor)
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Izdanje:First edition.
Serija:Strategic management collection.
Teme:
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Sadržaj:
  • 1. What is strategy?
  • 2. Strategy and performance
  • 3. Analyzing the external strategic environment
  • 4. Analyzing an industry
  • 5. Analyzing a company's strategic resource base
  • 6. Formulating business unit strategy
  • 7. Business unit strategy: contexts and special dimensions
  • 8. Global strategy, fundamentals
  • 9. Global strategy, adapting the business model
  • 10. The board's role in strategic management
  • Notes
  • Index.