The public relations firm /
Uloženo v:
| Hlavní autoři: | , |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Vydání: | First edition. |
| Edice: | Public relations collection.
|
| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
Obsah:
- Part I. The business
- 1. Why hire a public relations firm?
- 2. Types of firms
- 3. Hiring a firm
- 4. Defining the work
- 5. How firms bill
- Part II. The working relationship between client and firm
- 6. The client-firm relationship
- 7. Progress reports
- 8. Research and execution
- 9. Evaluation
- Part III. Meeting expectations: measurement and evaluation
- 10. Meeting client expectations
- 11. Wrapping up
- Index.