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The public relations firm /

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Autori principali: Pritchard, Robert D. (Autore), Smith, Stacey (Public relations consultant) (Autore)
Natura: Elettronico eBook
Lingua:inglese
Pubblicazione: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edizione:First edition.
Serie:Public relations collection.
Soggetti:
Public relations firms.
PR firms
PR agencies
Hiring a PR firm (agency)
How to Hire a Public Relations (PR) firm (agency)
Hiring a PR (public relations) firm (agency) (company) (person)
How PR firm's bill
Evaluating a PR firm (agency) (plan) (campaign)
PR firm billing rates
PR firm (agency) contracts
PR practitioner roles
Responsibilities
Public relations evaluation
Client- Firm relationship
Public relations research
Public relations execution
Accesso online:An electronic book accessible through the World Wide Web; click to view
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Sommario:
  • Part I. The business
  • 1. Why hire a public relations firm?
  • 2. Types of firms
  • 3. Hiring a firm
  • 4. Defining the work
  • 5. How firms bill
  • Part II. The working relationship between client and firm
  • 6. The client-firm relationship
  • 7. Progress reports
  • 8. Research and execution
  • 9. Evaluation
  • Part III. Meeting expectations: measurement and evaluation
  • 10. Meeting client expectations
  • 11. Wrapping up
  • Index.

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