The public relations firm /

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Pritchard, Robert D. (Зохиогч), Smith, Stacey (Public relations consultant) (Зохиогч)
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Хэвлэл:First edition.
Цуврал:Public relations collection.
Нөхцлүүд:
Онлайн хандалт:An electronic book accessible through the World Wide Web; click to view
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Агуулга:
  • Part I. The business
  • 1. Why hire a public relations firm?
  • 2. Types of firms
  • 3. Hiring a firm
  • 4. Defining the work
  • 5. How firms bill
  • Part II. The working relationship between client and firm
  • 6. The client-firm relationship
  • 7. Progress reports
  • 8. Research and execution
  • 9. Evaluation
  • Part III. Meeting expectations: measurement and evaluation
  • 10. Meeting client expectations
  • 11. Wrapping up
  • Index.