The public relations firm /
Guardat en:
| Autors principals: | , |
|---|---|
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edició: | First edition. |
| Col·lecció: | Public relations collection.
|
| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
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Taula de continguts:
- Part I. The business
- 1. Why hire a public relations firm?
- 2. Types of firms
- 3. Hiring a firm
- 4. Defining the work
- 5. How firms bill
- Part II. The working relationship between client and firm
- 6. The client-firm relationship
- 7. Progress reports
- 8. Research and execution
- 9. Evaluation
- Part III. Meeting expectations: measurement and evaluation
- 10. Meeting client expectations
- 11. Wrapping up
- Index.