The public relations firm /
保存先:
| 主要な著者: | , |
|---|---|
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| 版: | First edition. |
| シリーズ: | Public relations collection.
|
| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|
| 抄録: | This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between. |
|---|---|
| 物理的記述: | 1 online resource (xii, 111 pages) Also available in print. |
| フォーマット: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| 書誌: | Includes bibliographical references (pages 107-108) and index. |
| ISBN: | 9781606496657 |
| ISSN: | 2157-3476 |
| アクセス: | Access restricted to authorized users and institutions. |