The public relations firm /
This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in th...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edition: | First edition. |
| Series: | Public relations collection.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ebr11007936 | ||
| 003 | CaPaEBR | ||
| 005 | 20180830115400.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 150126s2015 nyu foab 001 0 eng d | ||
| 020 | |a 9781606496657 |q e-book | ||
| 020 | |z 9781606496640 |q paperback | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 035 | |a (OCoLC)900878434 | ||
| 050 | 4 | |a HD59 |b .P757 2015 | |
| 082 | 0 | 4 | |a 659.2 |2 23 |
| 100 | 1 | |a Pritchard, Robert D., |e author. | |
| 245 | 1 | 4 | |a The public relations firm / |c Bob "Pritch" Pritchard, Stacey Smith. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (xii, 111 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Public relations collection, |x 2157-3476 | |
| 504 | |a Includes bibliographical references (pages 107-108) and index. | ||
| 505 | 0 | |a Part I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9. Evaluation -- Part III. Meeting expectations: measurement and evaluation -- 10. Meeting client expectations -- 11. Wrapping up -- Index. | |
| 506 | 1 | |a Access restricted to authorized users and institutions. | |
| 520 | 3 | |a This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF title page (viewed on January 26, 2015). | ||
| 650 | 0 | |a Public relations firms. | |
| 653 | |a PR firms | ||
| 653 | |a PR agencies | ||
| 653 | |a Hiring a PR firm (agency) | ||
| 653 | |a How to Hire a Public Relations (PR) firm (agency) | ||
| 653 | |a Hiring a PR (public relations) firm (agency) (company) (person) | ||
| 653 | |a How PR firm's bill | ||
| 653 | |a Evaluating a PR firm (agency) (plan) (campaign) | ||
| 653 | |a PR firm billing rates | ||
| 653 | |a PR firm (agency) contracts | ||
| 653 | |a PR practitioner roles | ||
| 653 | |a Responsibilities | ||
| 653 | |a Public relations evaluation | ||
| 653 | |a Client- Firm relationship | ||
| 653 | |a Public relations research | ||
| 653 | |a Public relations execution | ||
| 700 | 1 | |a Smith, Stacey |c (Public relations consultant), |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9781606496640 |
| 830 | 0 | |a Public relations collection. |x 2157-3476 | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11007936 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 198124 |d 198124 | ||