A beginner's guide to mobile marketing /

Spremljeno u:
Bibliografski detalji
Glavni autori: Garris, Molly (Autor), Mishra, Karen E. (Autor)
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Izdanje:First edition.
Serija:Digital and social media marketing and advertising collection.
Teme:
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Sadržaj:
  • 1. Past, present, and future opportunities for mobile marketing
  • 2. Calling and messaging
  • 3. Search and web
  • 4. Mobile applications (apps)
  • 5. Social media networks
  • 6. Mobile advertising
  • 7. Accessing content
  • 8. Mobile marketing strategy and resources
  • Key terms
  • Advance quotes for A beginner's guide to mobile marketing
  • Notes
  • References
  • Key references
  • Index.