Beeld op de omslag

A beginner's guide to mobile marketing /

Bewaard in:
Hoofdauteurs: Garris, Molly (Auteur), Mishra, Karen E. (Auteur)
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Editie:First edition.
Reeks:Digital and social media marketing and advertising collection.
Onderwerpen:
Cell phone advertising.
Internet marketing.
analytics
apps
banners
beacons
brand
case studies
display
iBeacon
integrated strategy
location-based services
MMS
mobile ads
mobile advertising
mobile at retail
mobile marketing
mobile search
mobile site
mobile web
mobile website
multi-media messaging
NFC
nonprofit
omni-channel experience
push notifications
QR code
retailer
RMM
ROI
search
SMS
social
SOLOMO
sports marketing
success measurement
tablets
text messaging
Online toegang:An electronic book accessible through the World Wide Web; click to view
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
Inhoudsopgave:
  • 1. Past, present, and future opportunities for mobile marketing
  • 2. Calling and messaging
  • 3. Search and web
  • 4. Mobile applications (apps)
  • 5. Social media networks
  • 6. Mobile advertising
  • 7. Accessing content
  • 8. Mobile marketing strategy and resources
  • Key terms
  • Advance quotes for A beginner's guide to mobile marketing
  • Notes
  • References
  • Key references
  • Index.

Gelijkaardige items