A beginner's guide to mobile marketing /

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Bibliografische Detailangaben
Hauptverfasser:	Garris, Molly (Verfasst von), Mishra, Karen E. (Verfasst von)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Ausgabe:	First edition.
Schriftenreihe:	Digital and social media marketing and advertising collection.
Schlagworte:	Cell phone advertising. Internet marketing. analytics apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging
Online-Zugang:	An electronic book accessible through the World Wide Web; click to view
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