A beginner's guide to mobile marketing /

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Detalles Bibliográficos
Autores principales:	Garris, Molly (Autor), Mishra, Karen E. (Autor)
Formato:	Electrónico eBook
Lenguaje:	inglés
Publicado:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edición:	First edition.
Colección:	Digital and social media marketing and advertising collection.
Materias:	Cell phone advertising. Internet marketing. analytics apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging
Acceso en línea:	An electronic book accessible through the World Wide Web; click to view
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