Surprise! : The secret to customer loyalty in the service sector /
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Хэвлэл: | First edition. |
| Цуврал: | 2014 digital library.
Marketing strategy collection. |
| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
| Хураангуй: | Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. |
|---|---|
| Зүйлийн тодорхойлолт: | Part of: 2014 digital library. |
| Биет тодорхойлолт: | 1 online resource (122 pages) Also available in print. |
| Формат: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Номзүй: | Includes bibliographical references (pages 111-119) and index. |
| ISBN: | 9781631571039 |
| ISSN: | 2150-9662 |
| Хандалт: | Access restricted to authorized users and institutions. |