Surprise! : The secret to customer loyalty in the service sector /
Збережено в:
| Автор: | |
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| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Редагування: | First edition. |
| Серія: | 2014 digital library.
Marketing strategy collection. |
| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
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| Короткий огляд: | Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. |
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| Опис примірника: | Part of: 2014 digital library. |
| Фізичний опис: | 1 online resource (122 pages) Also available in print. |
| Формат: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Бібліографія: | Includes bibliographical references (pages 111-119) and index. |
| ISBN: | 9781631571039 |
| ISSN: | 2150-9662 |
| Доступ: | Access restricted to authorized users and institutions. |