Surprise! : The secret to customer loyalty in the service sector /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Putanga: | First edition. |
| Rangatū: | 2014 digital library.
Marketing strategy collection. |
| Ngā marau: | |
| Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
| Whakarāpopotonga: | Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. |
|---|---|
| Whakaahutanga tūemi: | Part of: 2014 digital library. |
| Whakaahuatanga ōkiko: | 1 online resource (122 pages) Also available in print. |
| Hōputu: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Rārangi puna kōrero: | Includes bibliographical references (pages 111-119) and index. |
| ISBN: | 9781631571039 |
| ISSN: | 2150-9662 |
| Urunga: | Access restricted to authorized users and institutions. |