A professional and practitioner's guide to public relations research, measurement, and evaluation /

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखकों:	Michaelson, David (लेखक), Stacks, Don W. (लेखक)
स्वरूप:	इलेक्ट्रोनिक ई-पुस्तक
भाषा:	अंग्रेज़ी
प्रकाशित:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
संस्करण:	Second edition.
श्रृंखला:	2014 digital library. Public relations collection.
विषय:	Public relations > Evaluation. Public relations > Research. public relations nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research
ऑनलाइन पहुंच:	An electronic book accessible through the World Wide Web; click to view
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

विषय - सूची:

Part I. Introduction to public relations research, measurement, and evaluation
1. Introduction to research and evaluations in public relations
2. The move toward standardization
3. The business of public relations
4. Measuring public relations outcomes
Part II. Qualitative methods for effective public relations research, measurement, and evaluation
5. Secondary research
6. Qualitative research methodologies
7. Content analysis
Part III. Quantitative methods for effective public relations research, measurement, and evaluation
8. Survey methodology
9. Statistical reasoning
10. Sampling
Part IV. Wrapping up
11. The application of standards and best practices in research and evaluation for public relations
Appendix. Dictionary of public relations measurement and research
References
Index.

समान संसाधन