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Business model design and learning a strategic guide /

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Guardat en:
Autor principal: Spencer, Barbara
Format: Electrònic eBook
Idioma:anglès
Publicat: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edició:1st ed.
Col·lecció:2013 digital library.
Strategic management collection.
Matèries:
Business planning.
business model
business model components
business model lenses
customer value proposition
value appropriation
profit formula
target customer
customer perceived value
customer value agreement
customer value relationship
business model experimentation
business modeling
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Resum:The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
Descripció de l’ítem:Part of: 2013 digital library.
Includes index.
Descripció física:1 electronic text (138 p.) : digital file.
Also available in print.
Format:Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
ISBN:9781606494875 (electronic bk.)
ISSN:2150-9646
Accés:Access restricted to authorized users and institutions.

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