Consumer behavior women and shopping /
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract an...
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2011.
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| Edition: | 1st ed. |
| Series: | Consumer behavior collection.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Summary: | What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business. |
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| Physical Description: | 1 electronic text (132 p.) : digital file. Also available in print. |
| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (p. 113-128) and index. |
| ISBN: | 9781606491683 (electronic bk.) |
| Access: | Access restricted to authorized users and institutions. |