Consumer behavior women and shopping /

What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract an...

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Bibliographic Details
Main Author: Huddleston, Patricia
Other Authors: Minahan, Stella
Format: Electronic eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Edition:1st ed.
Series:Consumer behavior collection.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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