Managing customer experience and relationships : a strategic framework /

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Detalles Bibliográficos
Main Authors:	Peppers, Don (Author), Rogers, Martha, 1952- (Author)
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Hoboken, New Jersey : Wiley, 2017.
Edición:	Third edition.
Subjects:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
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