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Managing customer experience and relationships : a strategic framework /

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Main Authors: Peppers, Don (Author), Rogers, Martha, 1952- (Author)
格式: 電子 電子書
語言:英语
出版: Hoboken, New Jersey : Wiley, 2017.
版:Third edition.
主題:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems > Marketing.
Electronic books.
在線閱讀:An electronic book accessible through the World Wide Web; click to view
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Item Description:Includes indexes.
實物描述:1 online resource (627 pages)
ISBN:9781119239826 (e-book)

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